Journal
Notes from the atelier.
Plain-language pieces on websites, SEO, and the quiet machinery that runs your studio. Written for makers who'd rather be making.
- Motion3 min read
The four SEO pillars, without the marketing-speak
SEO sounds like a religion. It is not. Four boxes to check, in order, in plain language, for artists who have a website but not a marketing team.
Read → - Motion3 min read
Google Business Profile for Melbourne artists: do you need it?
The cheapest local SEO win you can claim. When GBP matters for an artist, when it doesn't, and the 20-minute setup.
Read → - Automation3 min read
Stop copying invoices: small automations every solo artist can set up
Three automations that pay for themselves in admin time. The tools we use, the trade-offs, and when it's worth outsourcing the setup.
Read → - Foundation3 min read
Squarespace, Shopify, or custom: which one fits your work?
An honest comparison. When Squarespace is enough. When Shopify wins. When a custom build earns its cost. No referral codes, no hidden bias.
Read → - Companion3 min read
Starting a newsletter when you'd rather be making
The minimum viable newsletter for an indie artist. Platforms, format, growth, and the perfectionism trap that kills most artist newsletters in the first three issues.
Read → - Foundation3 min read
What makes a website good (for an artist, anyway)
There are two definitions of "good website". One is what designers mean. The other is what an indie artist actually needs. The five things that matter, and the four that don't.
Read → - Motion3 min read
Why nobody finds your portfolio on Google
Six common reasons your beautiful site isn't showing up in search, and the 10-minute diagnostic to know which one is yours.
Read → - Foundation4 min read
Do indie artists actually need a website in 2026?
A direct answer to a question we hear often. When a website matters for an independent artist in Melbourne, when Instagram is still enough, and the version of "having a site" that actually pays for itself.
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