What can you help with?

Websites and Shopify stores, local SEO and your Google Business Profile, and the admin automation behind a small business. One person across the lot, so the site, the search side and the back office actually talk to each other.

How much does it cost?

A website or portfolio site starts at $1,800 AUD, and an online shop starts at $2,500 AUD. Brand identity, SEO, automation and ongoing support are quoted on the actual scope. Either way, you get a fixed number in writing before anything starts.

Do I need to be technical?

Not at all. You never need to understand how it works, only that it does. I handle everything and explain it in plain language.

How long does it take?

A landing page goes live in about a week, a multi-page site in two to three. A full bespoke project, brand and site built together, is usually a few weeks. You get a fixed timeline with the quote.

Will I own everything when it’s done?

Yes. Everything is in your name and your accounts: code, domain, hosting account, Google accounts, lead-tracking sheets. If you decide to walk away tomorrow, you take it all with you. No vendor lock-in, no hostage data.

Why no monthly subscription?

Because most people don’t need one. I charge per project, one-time, so you only pay when there’s real work to do. If you genuinely need ongoing help we can set that up, but it’s the exception, not the default.

Why not just build it myself on Squarespace?

Honestly? If you only need a one-page portfolio, go ahead. I come in when the site has to do real work: capture enquiries, integrate with the tools you already use, rank in search, and look like nobody else’s. It usually pays for itself the first time it books a job while you’re busy.

What if I already have a site?

Tell me about it. Sometimes it just needs a polish, speed, SEO, a few fixes. Sometimes new things shipped. Sometimes a rebuild. I look at it honestly and tell you what actually moves the needle, and what doesn’t.

Why nobody finds your portfolio on Google

In short: there are six reasons a beautiful artist portfolio does not show up on Google. Generic page titles. Site not yet indexed. Wrong keywords (poetic instead of practical). No inbound links from galleries or magazines. Slow mobile load. No Google Business Profile for your studio suburb. Run the 10-minute diagnostic below to know which one is yours, then fix that one before chasing anything else. Most artists have three of the six wrong at once.

Your portfolio is beautiful. You finished it last winter. You typed your name into Google last week and you weren't on page one. You weren't on page three either.

There's nothing magical happening here. One of six things is wrong. Below is how to figure out which.

Are your page titles too generic for Google to rank?

Every page on your site should have a distinct title tag and a distinct meta description. If they all say Anna Kim or Home, Google has nothing to differentiate them by.

Check: view the source of any page in your browser. Find <title>. If the title is generic or repeated across pages, that's the issue.

Fix: rewrite each page title to describe what's on that page, plus your name, plus the location. Anna Kim ceramicist, Brunswick studio beats Home.

Has Google actually crawled your portfolio site yet?

If your site was launched in the last few weeks, or if it's never been submitted to Google Search Console, Google might simply not have indexed it.

Check: type site:yourdomain.com into Google. If nothing comes up, you're not indexed.

Fix: create a free Google Search Console account, verify ownership of your site, submit your sitemap. Within a week, Google should start indexing your pages.

Are you targeting the wrong search terms for your work?

You wrote ceramicist creating sculptural vessels in a meditative practice. Beautiful. Nobody types that into Google.

What people actually type:

Melbourne ceramicist
handmade ceramics Melbourne
ceramic vase artist Australia
contemporary potter Brunswick

You can keep the poetic phrasing for the gallery. But somewhere on the page, you need the words a real searcher would use.

Check: go to Google, start typing ceramicist (or whatever you make), see what Google autocompletes. Those are the actual searches. None of them include the word meditative.

Fix: add the practical search terms to your home page intro, your alt text, and your page titles, in natural sentences.

Do other sites link to your portfolio?

Imagine Google as a town. Your site is a brand new house. Nobody knows it exists until someone tells them. Other sites linking to you are how Google hears.

Check: search link:yourdomain.com (or use a free tool like Ubersuggest). Count the unique sites pointing at you. If it's fewer than five, that's a problem.

Fix: where are you mentioned online? Email the editor of every piece that mentions you and politely ask for a link to your site if it's missing. Add yourself to relevant local directories. Get yourself into one group show or one editorial piece a year.

Is your portfolio site too slow on mobile?

If your home page takes 6 seconds to load on a phone, Google notices. So does the visitor, who already left.

Check: run your URL through PageSpeed Insights. If the mobile LCP is over 2.5 seconds, you have a speed problem.

Fix: compress images, serve modern formats (WebP, AVIF), remove autoplay video on the home page, lazy-load anything below the fold. Most artist sites lose 80% of their speed to oversized images.

Are you missing from Google Maps for your suburb?

If you have a Melbourne studio and you want to be found by local clients, the Google Business Profile (the map listing) matters more than your website's SEO. I unpack it in the Google Business Profile piece.

Check: type ceramicist Brunswick into Google. Do you appear in the map pack at the top? If not, you don't have a profile set up.

Fix: create one (free). It's a 20-minute job I walk through in the GBP piece.

What is the 10-minute Google visibility diagnostic for an artist?

Run these five checks, in order:

site:yourdomain.com in Google. Are you indexed at all?
View source on your home page. Is the <title> specific and clear?
Type the keywords a buyer would use. Are you anywhere on the first three pages?
Run PageSpeed Insights. Is mobile LCP under 2.5s?
Type your speciality plus your suburb. Are you in the map pack?

Whichever one fails, that's where you start.

If you want me to run this diagnostic for you and ship the fixes, that's what this kind of fix is for.