What can you help with?

Websites and Shopify stores, local SEO and your Google Business Profile, and the admin automation behind a small business. One person across the lot, so the site, the search side and the back office actually talk to each other.

How much does it cost?

A website or portfolio site starts at $1,800 AUD, and an online shop starts at $2,500 AUD. Brand identity, SEO, automation and ongoing support are quoted on the actual scope. Either way, you get a fixed number in writing before anything starts.

Do I need to be technical?

Not at all. You never need to understand how it works, only that it does. I handle everything and explain it in plain language.

How long does it take?

A landing page goes live in about a week, a multi-page site in two to three. A full bespoke project, brand and site built together, is usually a few weeks. You get a fixed timeline with the quote.

Will I own everything when it’s done?

Yes. Everything is in your name and your accounts: code, domain, hosting account, Google accounts, lead-tracking sheets. If you decide to walk away tomorrow, you take it all with you. No vendor lock-in, no hostage data.

Will you lock me into a monthly fee?

Never as a condition. I charge per project, one-time, so you only pay when there’s real work to do, and most people need nothing after that. Some things genuinely run month to month if you want them, keeping an eye on a live site, or running your Instagram ads, and those are month to month in the real sense: you ask for them, and you can stop them whenever you like.

Why not just build it myself on Squarespace?

Honestly? If you only need a one-page portfolio, go ahead. I come in when the site has to do real work: capture enquiries, integrate with the tools you already use, rank in search, and look like nobody else’s. It usually pays for itself the first time it books a job while you’re busy.

What if I already have a site?

Tell me about it. Sometimes it just needs a polish, speed, SEO, a few fixes. Sometimes new things shipped. Sometimes a rebuild. I look at it honestly and tell you what actually moves the needle, and what doesn’t.

How to get more Google reviews for your business (without begging)

In short: the businesses with lots of Google reviews are not lucky and they did not buy them. They ask, at the right moment, with a direct link, one customer at a time. The right moment is when the customer is happiest, usually right after the job lands or the parcel arrives. The right ask is short, personal, and contains the link so leaving a review takes thirty seconds. And every review, good or rough, gets a reply, because the reply is read by the next hundred people deciding whether to call you.

Reviews are one of the strongest signals in local search: they help you rank in the map results, and they do the convincing before anyone visits the site. Here is the system, free, no tools required.

Get your review link first

Google has a direct "write a review" link for your Business Profile. Find it in your Google Business Profile dashboard ("Ask for reviews" or "Share review form"), and keep it wherever you message customers from. Sixty seconds of setup, and every ask from now on is one tap for the customer. If you have not claimed your profile at all, do that first; I wrote a step-by-step guide to getting on Google Maps.

Ask at the peak, not at random

There is a moment in every job when the customer is happiest: the website goes live, the repair holds, the ring arrives and fits. That is the moment. A week later the glow has faded and the ask becomes a chore. Build the ask into your delivery step, the same way you send the invoice, and it stops being awkward: it is just how the job ends.

Say something a human would say

Templates read like templates. The ask that works is two sentences and sounds like you:

"Really glad you're happy with it. If you've got thirty seconds, a Google review genuinely helps a small business like mine get found: [link]"

Send it personally, by the channel you already talk on: text, email, Instagram DM. One at a time beats any blast. Mention the thing you actually did for them and the review they write back will mention it too, which is exactly what you want the next customer reading.

What never to do

Never buy reviews or post fake ones. Google removes them and can suspend the whole profile; in Australia, fake reviews are also misleading conduct the ACCC takes seriously. One suspended profile costs more than a hundred honest asks.
Do not review-gate. Filtering customers so only happy ones get the link is against Google's policies.
Do not offer discounts for reviews. Incentivised reviews break the same rules.
Do not panic at one bad review. A 4.8 with a calm, factual reply under the rough one is more convincing than a suspicious wall of ten 5.0s.

Reply to every single one

The reply is free marketing aimed at the reader, not the reviewer. Two sentences, specific, no corporate voice: "Thanks Sarah, that walnut credenza was a fun one. Enjoy it." For a critical review: acknowledge, state your side factually and briefly, take it offline. Calm replies under criticism win more customers than the criticism loses.

Where reviews fit in the bigger picture

Reviews are one pillar. Your profile's categories, photos, services and the website it points to do the rest of the local-search work together. That full setup is what I do, once, no monthly retainer: it is on the local SEO page. If your business is invisible on the map and you are not sure why, tell me the business name and I will take a look and tell you straight.