I'm not a developer.
I'm not an agency.

I'm the person your creative friends wish they had, someone who figures out the technical AND the creative stuff so you can keep making.

I've built websites, polished SEO, written content, automated workflows, and fixed the invisible friction in dozens of businesses.

At my last role, colleagues called me the Swiss Army knife: the one who always found a technical solution when no one else could.

Now I do it for makers and artists in Melbourne and Paris: building, polishing, and shipping one project at a time.

Paris is my hometown, Melbourne the city I lost my heart to. The two rhyme more than people expect: the same wide, layered culture, the same art spilling onto the streets, the same independent streak in the people making things. Melbourne feels like home because it carries that creative spirit. So I work across both.