Ecommerce · Melbourne
Ecommerce website design in Melbourne, for shops that sell real things.
An online store that looks like your brand, loads fast on a phone, gets found on Google and quietly handles the admin behind every order. Built once, by one person, no monthly retainer.
I'm Eric, and The Quiet Engine is a one-person web studio in Preston, in Melbourne's inner north. I design and build online stores for makers, jewellers, dealers and small retailers across Melbourne, from a first shop to an established wholesale catalogue.
Ecommerce web design is more than putting products on a page. A store that earns its keep loads in under two and a half seconds on a phone, reads like your brand and not a template, walks a visitor to checkout without friction, and is set up properly for an Australian business: shipping, tax and payments included.
I am not tied to one platform. Shopify when you need the full machine, something lighter when you do not. I recommend what fits the size of your shop, and I explain why in plain language. Every build is one-time and scope-based: when it ships, the store, the domain and the data are yours.
What an ecommerce build includes
Store design that fits your brand
A storefront designed around your products and identity, not a template with your logo dropped in. Custom theme work where the brand calls for it.
Products, collections and checkout
Products and collections structured the way people actually browse, with checkout, shipping and tax configured properly for Australia.
Product-page SEO from day one
Real titles, descriptions and schema on every product, plus a sitemap, so the store is findable the day it opens instead of months later.
Speed on a phone
Most shop visits happen on a phone. The store is built and measured to load fast there, not just on a desktop in a studio.
Order admin that runs itself
The quiet machinery behind the counter: order notifications, confirmations and the boring follow-up, set up once so it runs on its own.
Handover in your name
The platform account, the domain and the analytics all belong to you. If you ever walk away, you take everything with you.
You probably need this if
- You make or stock real products and the current site cannot take an order.
- Your store runs on a free plan or an old theme and it shows.
- You sell fine at markets or on Instagram, but the website does not carry its weight.
- You searched for your products on Google and found your competitors instead.
- You want one person across the design, the build and the SEO, not three freelancers to coordinate.
Recent stores
A B2B Shopify store for an Australian electric-vehicle brand, with a wholesale catalogue and dealer pricing.
A custom gothic storefront theme for a Melbourne jeweller, built to feel like the brand and nothing else.
Shopify work for a Melbourne fine-jewellery label: SEO, Google Business Profile, analytics, order automation and a bespoke landing page.
A few real projects, shown with permission. I keep the list short on purpose.
What it costs
One-time, scope-based, fixed quote in writing before anything starts. Platform fees (like a Shopify subscription) are paid to the platform, not to me. Full pricing.
Common questions
How much does an ecommerce website cost in Melbourne?
A complete online store starts at $2,500 AUD, one-time. The number moves with how many products you have, how custom the design is, and what the admin behind the orders needs to do. You get a fixed quote in writing before anything starts. Platform fees, like a Shopify subscription, are separate and go to the platform, and I am upfront about them; I wrote a plain-English breakdown of what Shopify really costs in Australia in the journal.
Shopify or something else?
It depends on the shop. Shopify wins when you sell real products at real volume and want the strongest ecommerce machine. A lighter storefront can be the honest choice for a small catalogue. I am not tied to a platform, so the recommendation fits your shop, not my convenience.
Can you redesign my existing online store?
Yes. A store redesign keeps what already works, fixes what does not, and keeps the Google rankings you have earned instead of starting from zero. It often costs less than a full rebuild.
Will the store show up on Google?
That is built in, not an add-on. Every product and collection page ships with real titles, descriptions and schema, the store has a proper sitemap, and it loads fast on a phone, which is what Google measures. If you want to go further, ongoing search work has its own page: Shopify SEO in Melbourne.
Will I own the store?
Yes. The platform account, the domain, the theme and the data are all in your name from day one. No lock-in and no monthly fee to me.
How long does an online store take to build?
A focused store is usually live in two to four weeks, depending on how many products there are and how custom the design is. It starts with a 20-minute call to scope it honestly, and you get a fixed quote in writing within 24 hours.
Selling something real?
Tell me what you make or stock and where the shop is at. I will come back with a straight recommendation, the right platform for your size, and a fixed quote in writing.
Get in touch